Canadian consumers are seeking premium, authentic Italian products now more than ever, reflecting a broader shift toward quality and sustainability. To meet this demand, Italian manufacturers are embracing cutting-edge technology thanks to the Italian Trade Agency’s TrackIT Blockchain program – a digital business solution ensuring authenticity, traceability, and transparency.
“By partnering with an Italian TrackIT Blockchain supplier, Canadian companies can trace a product’s journey from raw materials to purchase, bolstering global trust of the Made in Italy brand and responding to consumers’ demand for transparency,” said Marco Saladini, Trade Commissioner in Canada. “This is a huge competitive advantage for wholesalers and retailers alike.”
BENEFITS TO YOUR BUSINESS
Enhanced Consumer Trust
TrackIT integrates seamlessly into products with a simple QR code, allowing consumers to trace a product’s origin, production methods, and other information. Providing customers the transparency they crave builds confidence and drives repeat business.
Counterfeit Protection
The high-end positioning of Italian products makes them prime targets for counterfeiting. TrackIT protects product integrity with blockchain-verified authenticity.
Sustainable Storytelling
With conscious consumerism on the rise, TrackIT empowers Italian brands to highlight their sustainable practices, from responsibly sourced ingredients to eco-friendly manufacturing. This helps wholesalers and retailers attract eco-conscious customers and build lasting trust.
By offering TrackIT-supported products, you can provide a more secure, transparent, and enriched customer experience. Consumers are ready for change—are you? Discover your next Italian fashion partner and learn more about the TrackIT Blockchain Program today.
ITALIAN TRADE AGENCY
Italian Trade Agency (ITA) is the governmental agency that supports the business development of Italian companies abroad and promotes foreign investment in Italy. ITA has operated offices in Toronto and Montreal, Canada under the Italian Trade Commission designation, since the 1950s. In June 2023 the Vancouver office was inaugurated.
To learn more about ITA, please visit www.ice.it or contact toronto@ice.it.
TRACKIT BLOCKCHAIN
ITA’s TrackIT program uses blockchain technology to revolutionize product traceability, data transmission, and quality assurance from manufacturer to consumer. This technology allows consumers to verify a product’s journey from primary materials to packaged products, enhancing transparency, building consumer trust, and protecting product authenticity. As of today, more than 500 Italian companies from various industries have joined the TrackIT program. Using the TrackIT system, businesses ensure transparency and traceability across the supply chain, from Italian craftsmanship to global distribution.
Discover your next Italian partner and learn about producers who have joined the TrackIT program by visiting https://trackit.ice.it/ or contact toronto@ice.it.