Join CAF and McMillan LLP as we discuss the amendments of Bill C-59 around Greenwashing.
On June 20, 2024, Bill C-59 received Royal Assent. This bill introduced a third round of amendments to the Competition Act within a two-year period, fundamentally transforming the approach to competition law in Canada.
The following key points will be covered in this presentation:
- A summary of the amendments introduced by Bill C-59.
- An in-depth look at the deceptive marketing practices provisions in the Competition Act, focusing on representations of environmental benefits and their potential impact on businesses and their statements to the public.
- A discussion of the criticisms from businesses and industry associations regarding these amendments
and
- The current consultation on this subject being undertaken by the Competition Bureau.
Who should attend:
Marketers and business professionals who want to better understand greenwashing, including its definition, the misleading claims regulatory landscape, and how to responsibly advertise when making green claims.